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Truth, Lies, and APIs. It’s all about the Services

Originally Broadcast on:
Date: Monday March 24, 2014
Time: 11:00 AM EDT, 4 PM GMT
Now Available On Demand

APIs are the fabric of the world we live in today. From the SMS alerts that notify you about the Amazon package waiting on a doorstep to all the Netflix episodes you gorged upon last night, these services are all made possible via securely exposed APIs. The future belongs to companies that are agile enough to continuously integrate applications and enable new business models. Computers, smart phones, GPS devices, embedded microprocessors, sensors—are all connected by the Internet. And it’s the APIs that will turbo charge creativity, allowing to securely share and expose powerful information.

This webinar provides a frank and insightful exploration of how service providers are using APIs to address the revenue challenge they face as core services are commoditized, and better meet the needs of their business customers both large and small.



Speakers


Alan Quayle



Alan has 24 years of working at the bleeding edge of IT and Telecoms; he is an independent Engineer (MEng, CEng, MIET, MIEEE) focused on the commercialization of technology. Work experience includes: BT, Cambridge Technology Partners, founded Teltier and 10 years as an independent focused on the intersection of IT, Web and Telecoms. Customers range from global leaders like AT&T, Etisalat, M1, Telstra, Huawei, and Oracle; to innovative start-ups like Apigee, Camiant, Guavus, Layer 7, OpenCloud, and Tropo. He is on the advisory board of hSenid Mobile, Sigma Systems, and Telestax. His research on service innovation has been downloaded over 125,000 times on Slideshare in 2013 putting him in the 1% of most viewed users. For more information check out his weblog. One of his side projects is helping build the telecom application developer ecosystem; TADHack and TADSummit, are global events, created and driven by the grassroots of the industry to help developers discover the latest ways to add communications to their application, services and business processes.

Ross Garrett
Director, Product Marketing – CA Layer 7
CA Technologies

Ross Garrett is the Director of Product Marketing for Layer 7 – acquired by CA Technologies in June 2013. Ross is responsible for market strategy and positioning of the Layer 7 & CA security portfolio, and drives solution marketing across various industry verticals. He has almost 10 years of product leadership experience, helping service providers and other large enterprises turn their network services into open platforms and embracing APIs as the leading edge of development and innovation. Layer 7 is a leading API Management vendor according to The Forrester Wave™ of 2013, and counts more than 300 of the world’s largest organizations as customers of their API Management Suite.


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