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2014 Content Marketing Trends

Event Date:
January 29, 2014 2:00 PM ET / 11:00 AM PT

Overview:

Each year brings the promise of a new beginning. For Marketers, the biggest challenge is finding new ways to increase the effectiveness and reach of their content and programs. Join a panel discussion featuring Robert Rose, Chief Strategist for the Content Marketing Institute; Jason Stewart, VP of Marketing & Demand Generation, from ANNUITAS; and Mark Bornstein, Sr. Director of Content Marketing at ON24 as they discuss emerging content strategies and trends for 2014. Topics will include:
  • Content Strategy and Content Development trends in 2014
  • Increasing the reach of content offers through smarter distribution
  • Measuring the return of your content offers
  • Forthcoming trends and new technologies in the Content Marketing space

Moderator:

Robert Rose
Chief Strategist
Content Marketing Institute




Robert's focus and passion is to help marketers become stellar storytellers.

In addition to CMI, Robert also serves as a Senior Contributing Analyst for Digital Clarity Group, and as Chief Troublemaker at Big Blue Moose.

Robert's book with Joe Pulizzi, Managing Content Marketing, spent two weeks as the #1 marketing book on Amazon.com. As a recognized expert in content marketing strategy, digital media, and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele. He’s helped large companies such as AT&T, Petco, Caterpillar, ADP, Fairchild Semiconductor and KPMG tell their story more effectively using digital content strategies. And, he’s worked to strategize digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon, and NBC.

Follow me on Twitter: @Robert_Rose


Speaker:

Jason Stewart
VP of Marketing & Demand Generation
ANNUITAS




Jason Stewart leads Demand Generation and content strategy efforts at ANNUITAS, and has more than 15 years experience in B2B marketing at both private and public companies. Prior to ANNUITAS, Jason was Director of Marketing for Demandbase, where he was named one of marketing automation’s key influencers in Marketo’s Definitive Guide to Marketing Automation and was one of the inaugural nominees for the Content Marketing Institute Awards. He has also won DemandGen Report’s Social Impact “Killer Content” award in 2013 and a gold medal for content in the 2014 MarCom Awards.

Follow me on Twitter: @jstewart_1


Mark Bornstein
Sr. Director, Content Marketing
ON24, Inc.




As Sr. Director of Content Marketing for ON24, Mark is responsible for managing marketing communications in support of webcasting and virtual events solutions. Mark brings over 20 years of marketing, account management and communications experience with leading technology firms.

Prior to joining ON24, Mark held management positions at Cisco Systems, Compatible Systems, Susquehanna Broadcasting and GE Access

Follow me on Twitter: @4markb