|Jumpstart your 2014 Content Marketing Strategy|
January 23, 2014 @ 2:30pm ET
Joe Pulizzi, Founder, Content Marketing Institute
Ann Handley, Chief Content Officer, MarketingProfs
Steve Rotter, VP Marketing, Brightcove
According to a Content Marketing Institute and MarketingProfs survey, 73% of marketers are using video as part of their content marketing strategy. More than ever marketers are using video to capture, engage and convert site visitors as a way to accelerate the sales cycle.
Join Joe Pulizzi from Content Marketing Institute, Ann Handley of MarketingProfs and Steve Rotter from Brightcove for an executive roundtable discussion on how marketers can maximize the ROI of their content marketing strategy in 2014. They will also discuss the results from the 2014 B2B Content Marketing Trends Report.
This webinar will cover:
- Content marketing trends from the past year
- 5 tips to jumpstart your 2014 Content Marketing strategy
- Real-world brand examples of how leading marketers are using video to convert more site visitors into revenue
- Results from the 2014 CMI & MarketingProfs survey