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Real World SIP Trunking Advice: How IT Managers Seize the Opportunity and Avoid the Pitfalls

Date: Wednesday, January 29, 2014
Time: 2:00 pm ET/11:00 am PT
Duration: 60 minutes
Sponsored by Oracle, hosted by Enterprise Connect and NoJitter

Join us for a one-hour webcast describing the opportunities and challenges of SIP Trunking, featuring a detailed case study.

The session will begin with a presentation by Forrester analyst Art Schoeller, offering specific advice on how your enterprise can save money and upgrade its Unified Communications services by transitioning to SIP Trunking. Art will discuss best practices for migrating to SIP Trunks, and he’ll offer advice on how to deal with the challenges that most frequently arise during the migration.

For the second half of the hour, we’ll present a real-world case study. The IT manager that planned and executed a sweeping transition to SIP trunks across 98 Oracle locations describes the secrets to a successful implementation. Tom O’Riordan, SIP trunking manager for the Oracle Global IT Department, provides detailed insight into the two-year project that dramatically simplified Oracle’s access to the PSTN. As a result, Oracle can more easily respond to escalating demand for new services while realizing huge cost savings. Learn first-hand:
  • How 352 T1s and two DS3 circuits were replaced by three high speed data lines
  • How DIDs supplied by 5 carriers were transitioned to a single provider
  • How private peering enabled 32% growth in conferencing services while slashing costs


Art Schoeller, Principal Analyst, Forrester Research

Art Schoeller supports Infrastructure and Operations professionals who plan, build, and run Unified Communications and Contact Center workloads for enterprises. Art’s 35 years of experience spans the computer, communications and software industries. Art was an early member of the call center product management team at AT&T, helping them establish their early market share gains that lead to Avaya being a leader today.

He is best known in the contact center industry for his accomplishments with CTI by helping to establish standards and solutions to grow the market in its early stages while at AT&T/Lucent. He led the team that partnered with Novell to establish the CSTA standard. This standard continues to this day to be the default CTI interface for contact center and telephony integration applications. In addition he has had vice president and director level roles in product management and marketing for conferencing, collaboration, and unified messaging products while at AT&T/Lucent and Dictaphone. In the four years he worked at Microsoft he led the development of a Unified Communications and Collaboration solution with Accenture that drove $500M in software and services sales, and 1M seats of cloud computing. Art has a dual BS degree in Computer Science and Computer Engineering from Brown University

Tom O'Riordan, SIP Trunking Product Manager, Oracle Global IT

Tom is driving the SIP Trunking strategy for Oracle's office telephony infrastructure, including the recently completed conversion of Oracle's USA PSTN access infrastructure and methodology from distributed DS1's to centralized SIP trunking. Tom joined Oracle as part of the acquisition of Sun Microsystems, where Tom oversaw global voice engineering and operations for Sun IT. Prior to Sun, Tom worked in IT networking and telecom design, engineering, operations, and management roles at Boston Edison, the Pilgrim Nuclear Power Station, McGraw-Hill, and several start ups. Tom holds an MS in Applied Management from Lesley University, and a BSCS from Franklin Pierce College.


Eric Krapf, Co-Chair, Enterprise Connect & Editor, No Jitter

As co-chair of the Enterprise Connect events, Eric helps to set program content and direction for the leading conference events in the enterprise IP-telephony/convergence/Unified Communications marketplace. In addition, Krapf serves as editor & lead blogger for the website No Jitter (www.nojitter.com), the online community for news and analysis of the enterprise convergence/Unified Communications industry. He is also responsible for electronic content including webcasts and e-newsletters.