|Revenue Realized: Best Practices in Activating Recurring Revenue Streams|
"Revenue Realized: Best Practices in Activating Recurring Revenue Streams"
December 4th 2013 at 11am PST/2pm EST
A new trend has emerged as boxes of curated goods have started piling up in front of doors across the country. From pet products like Bark Box, beauty products in Glossybox, organic products in BlissMoBox, to celebrity-curated goodies in Fancy Box, these monthly subscription, curated product packages seem to be all the rage. In reality, subscription services and recurring revenue billing structures are nothing new. From how consumers pay their phone bills to buy treats for their pets, today's time conscious consumer has made optimizing the customer experience from first purchase to payment to repurchase a necessity.
Join the CMO Council and BPI Network as we explore this conversation around the realities of recurring revenue models and how leading brands are advancing customer experience through customer revenue optimization models. Cynthia Ricciardi is Vice President of Customer Relationship Marketing at SIRIUS XM Radio. Ms. Ricciardi is responsible for retention of the more than 25.6 million subscribers. We will also be hearing from a leading expert in the revenue model space, Jon Gettinger, Senior Vice President of Marketing at Aria Systems, who will share some of the examples and the associated challenges that come with transforming revenue models.
Geographic Eligibility: USA, Canada & Selected International
Offered Free by: Aria Systems, Inc