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SEO for Hispanic Markets: Optimize for Opportunity in 2014

Tuesday, December 10, 2013 - 01:00 PM EST




Moderator:
Nacho Hernandez, Entrepreneur, consultant, and public speaker, MexGrocer.com

Speakers:
Ana Pons-Barber, Sr. SEO Specialist,
Covario
Jose Saldaña, Sr. SEO Strategist,
Covario

Spanish is now the second most widely spoken language in the World (second in the US), and 80% of Spanish-language Google queries in the US are done in the English-language Google interface.

As the Hispanic population grows in the US, online Spanish language search queries are also expanding. Many businesses have yet to consider that improving relationships with the emerging Spanish-speaking population is essential when strategizing for a multilingual, multicultural search marketing campaign. What does an International SEO program look like when tailored to a Spanish-speaking audience? In order to reach bilingual or native English-speaking demographic, the importance lies in thinking like your audience.

Attend this webcast and learn:

  • How Spanish SEO provides quick ROI and competitive edge in highly competitive markets
  • Why Google Hummingbird update will improve how brands connect with Spanish speakers around the world
  • Why having an effective Spanish strategy is critical to the lifetime success of a brand


This webcast is sponsored by