Virtual Events: Drivers of Adoption and Attendance

Virtual Events: Drivers of Adoption and Attendance provides a breakdown of the key findings of the virtual event research conducted in September 2013 by Trendline Interactive, in conjunction with MarketingProfs and On24. By evaluating the experience of virtual event attendees and producers, this study provides a comprehensive understanding of the state of virtual events today.

In this webinar, you will learn
  • the drivers of virtual event adoption and attendance
  • how to extend your reach and value using virtual events
  • attendee attitudes and actions pertaining to virtual events
  • how metrics improve the effectiveness of virtual events
  • the ways to leverage virtual events to meet business objectives
  • the impact of virtual events on in-person event attendance

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Title: Virtual Events: Drivers of Adoption and Attendance
Date: Tuesday, December 03, 2013
Time: 10:00 AM PT / 1:00 PM ET
Duration: 45 minutes plus live Q&A


Morgan Stewart
Co-Founder and CEO
Trendline Interactive
Morgan Stewart is Co-Founder and CEO of Trendline Interactive. With over 14 years of experience in online marketing, Morgan has become recognized as one of the online industry’s thought leaders in online trends and interactive marketing.Prior to Trendline, Morgan acted in multiple roles with ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions.

Tom Masotto
Vice President, Product Management
ON24, Inc.
A recognized expert in virtual learning technologies, Tom Masotto has focused on virtual communications and web collaboration solutions for the last 14 years. As vice president of product management, Masotto leads and evangelizes ON24's product strategy for virtual learning, onboarding, and leadership development.