IBM 2013 Global C-Suite Study - A Midmarket Perspective
Learn how to prepare for the customer-activated future

Thursday, November 21, 2013 10:00 AM EST / 04:00 PM CET


This year, for the first time, the IBM Institute for Business Value is providing unified insights into perspectives and priorities from a wide range of organizational leaders. Based on face-to-face conversations with more than 4,000 C-suite executives worldwide, including 312 from midsize organizations, the study – The Customer-activated Enterprise – provides a view of the market forces, opportunities and challenges that leaders believe are transforming their organizations.

The C-suite Study reveals an environment where technology has become a dominant driver of business change, and leaders are moving quickly to open up their organizations while confronting an urgent need for deeper and more meaningful types of collaboration. The C-suite Study offers insight into how the leaders view the world, assess their priorities, and prepare for a far more customer-driven future.

Join the “IBM 2013 Global C-Suite Study - A Midmarket Perspective” webcast to learn how the C-suite Study findings can help you:
  • Build and deepen relationships with C-suite executives of midsize organizations
  • Identify the IBM solutions that fit into the strategic priorities of business leaders
  • Grow your business in the midmarket

Register today.

Speaker:

Jani Byrne, PhD

Director, Marketing - Mid Market & MSPs
IBM Global Sales & Distribution


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