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Smarter Planning, Tighter Execution, Real-Time Adjustments
Analytic-Driven Category Management in Today's Hyper Competitive Grocery Market

Consumer eating and buying behaviors continue to evolve. Competitive retail channels continue to blur. Consumers today have more options on where to buy products and more power in the shopping process than ever before. Smart retailers are responding by doubling down on their category management expertise.

Analytics have proven invaluable in helping category managers elevate their game, through deeper integration of customer insights and predictive analytics in planning. Equally important is retailers' diligence in comparing their plans with actual results on a daily basis, and using analytics in real time to measure variance to plan.

This webinar will discuss current retails trends and how analytics can help merchants improve their category management process to make smarter plans, increase executional efficiency and deliver better outcomes.

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