The Content Marketing Wheel: joining the key spokes to create a successful strategy

To be a successful content marketer you need to find the inspiration to create and publish compelling content that potential clients and existing customers cannot ignore. This November John Hayes will be helping you to connect all the dots to build a cohesive content marketing strategy.

Date: Wednesday 27th November at 2pm (GMT)

Key Takeaways:

  • Learn how to use email to generate leads, sell more and maintain relationships while reducing your reliance on (high cost) paid advertising
  • Engage your prospects with social media as well as win local, national and global media coverage with well-placed PR Campaigns
  • Improve your rankings on the major search engines, shorten the sales cycle and reduce the need for cold calling techniques

About the speaker:

John W. Hayes is a marketing strategist and contributing author at Vocus, a cloud-based marketing software company providing an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers.

Engage with John on Twitter: @john_w_hayes



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