The Making of Healthy Beverages
Event Date: 12/11/2013 02:00 PM Eastern Standard Time

Making beverages more healthy and wholesome is driving the development of non-alcoholic beverages today. From all-natural alternative sweeteners and superfruits, to anti-aging and energy replenishment, the market for the newest generation of natural and functional products has become increasingly specialized.
  • What is driving the development of healthy beverages?
  • What brands are making it in the market?
  • What will the future hold for this broad category of healthy beverages?


Jim Tonkin, Founder, Healthy Brand Builders

For more than 37 years, James Tonkin has served the private-sector as a brand and marketing development professional. He directs the building and design of national infrastructures for food and beverage industry clients. Mr. Tonkin has focused branding initiatives in soft drink, bottled water, functional foods and beverages, and non- carbonated ‘new age’ beverage verticals. His extensive “hands on” expertise stretches across many sectors including domestic cheeses to natural potato chips; bottled waters for people and pets; and nutraceutical-functional-cosmeceutical enhanced beverages. Mr. Tonkin serves as a popular keynote speaker covering new beverage trends as well as successful branding insight.

Seth Goldman, President and TeaEO, Honest Tea

Seth Goldman is President and TeaEO of Honest Tea, the company he co-founded out of his home in 1998 with Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation’s top selling organic bottled tea, and is carried in more than 100,000 outlets. In March 2011, Honest Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of Honest Tea’s mission.

The company continues to deepen its relationship with Fair Trade USA, expanding its support of suppliers in India, China, and South Africa. Honest Tea has initiated creative marketing partnerships with TerraCycle, Arbor Day Foundation and IndoSole, and was ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies."


Jeff Cioletti, Editor-in-Chief, Beverage World

Jeff Cioletti is editor-in-chief of Beverage World, the beverage market's leading business-to-business publication group. In this role he oversees the editorial content of the monthly publication as well as the website (BeverageWorld.com), a daily e-newsletter and several conferences. Mr. Cioletti has worked professionally in journalism for more than 15 years and has spent the past 11 years on the editorial staff of Beverage World. He has been interviewed on beverage-related topics for CNN International, Fox Business News, CNBC's On the Money, Canada's ROB TV, NPR's Marketplace, Beer Radio, BBC World, BBC Radio, The Associated Press and Advertising Age. He holds a bachelor’s degree in journalism and political science from Rutgers University and a master's degree in media studies from The New School.

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