Why Exceptional Digital Experiences are critical in achieving competitive advantage

Available On Demand

Marketing leaders know that the stickiness of digital properties is critical in brand survival. Studies show that organizations have just 5 seconds to catch the attention of a customer visiting their website.

Attend this webcast to see how rich and engaging digital experience improve website and app stickiness and create positive brand association and position of authority in the market place. Our guest, Forrester analyst, David Cooperstein joins Tony Fiorot, IBM Worldwide Sales Leader in a discussion of why and how the key elements of an exceptional digital experience can deliver competitive advantage for organizations today.

Speakers:

David M. Cooperstein
Vice President, Practice Leader – Chief Marketing Officer & Marketing Leadership Service CMO Professionals
Research, Inc.

Tony Fiorot
WW Portals and Digital Experience Solution Sales Leader
IBM Software Group

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