Learning from SMBs: How Small and Medium Sized Business are Embracing Modern Marketing

Tuesday, October 29 - 2:00pm ET / 11:00am PT

It is the nature of smaller companies that leads them to do more with less. But running lean doesn’t mean that small organizations are failing to execute highly successful marketing campaigns. Savvy SMB marketers are more likely to rely on email, webinars, content, and search techniques than their counterparts in larger organizations.

This webinar will look at research conducted by BtoB in partnership with Oracle | Eloqua that defines the characteristics of an ideal modern marketer and how SMB marketers are embodying that ideal. We’ll also hear from the marketers themselves who will share how they are making use of the technologies that enable them to craft powerful marketing campaigns.

Attendees of this webinar will learn:

  • How to take advantage of the latest marketing technologies
  • The unique requirements of SMB organizations vs. their larger counterparts
  • How to make the most of smaller teams
  • Why email remains crucial to successful campaigns
  • How to track and understand the ROI
  • How to do more with a smaller budget

BtoB’s research clearly shows that marketers in smaller organizations are exceptionally committed to using digital marketing technology. This webinar will depict their unique experience and what organizations of all sizes can learn from them.

Moderator:
Bob Felsenthal
Publisher
BtoB Magazine

Speakers:
Jessica Davis
Marketing Operations Manager
Avalara

Kate Burns
Vice President, Marketing and Creative Services
Leading Authorities, Inc.

Christopher Hosford
East Coast Bureau Chief
BtoB Magazine

 


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