Advertising, Social, and More: Harnessing The Power of Paid and Earned Media for More Customer-Centric Marketing
Thursday, November 21, 2013 10:00 AM PST


Big data seems to be everywhere but most marketers are still not taking full advantage of the value they can gain from harnessing the data from paid and earned media to retarget prospects and move them from awareness to conversion.

Join industry experts from Marin Software, Shoutlet, Turn, Web Analytics Demystified, and IBM for a sixty minute online panel as they share insights into how advertising, social, and other data can help you take customer relationships to new, more productive levels.

Every brand/customer interaction generates data. Learn how you can make that data actionable and influence the quality of the customer’s future experiences with your brand so that it is more consistent and highly personalized.

You’ll hear about:
  • Best practices for synchronizing first party data platforms with paid media (i.e. display/ real time bidding, data management, email, search) and earned media (social)
  • The three major social data levels and how each can be leverage for intelligent paid, earned and owned media campaigns
  • How mobile device fragmentation is changing consumer behavior and how search marketers can respond




Eric T. Peterson
Senior Partner and Founder
Web Analytics Demystified


Aaron Everson
President and COO
Shoutlet, Inc.

Gagan Kanwar
Director of Partnerships and Research
Marin Software


Maureen Little
Senior Vice President
Business Development
Turn
Moderator:

Erik Holt
EMM Product Strategy Global Partnerships
IBM Software Group Industry Solutions

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