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Ignite Your ROI with Real-Time Customer Engagement

Tuesday, October 15 | 11:30am ET | 8:30am PT

Register today for an interactive discussion about cutting-edge digital messaging and real-time offer decisioning using a data-driven marketing approach. We'll demonstrate how using data from your existing customer interactions can improve response in real-time, with multi-channel synchronization. James Taylor, a thought leader and blogger for real-time marketing and David Perona of Teradata Applications, will drive the discussion and share their insights.


James Taylor

James is the CEO and a Principal Consultant of Decision Management Solutions. He is the leading expert in how to use business rules and analytic technology to build Decision Management Systems. James is passionate about using Decision Management Systems to help companies improve decision making and develop an agile, analytic and adaptive business...Read More

David Perona

David has spent most of his career working in real-time marketing and predictive analytics. He has worked on over 50 inbound marketing projects deploying to numerous channels and industries worldwide. After working with early inbound marketing solutions, he founded his own software company focused on delivering the next generation capabilities. Today he is Director, Inbound Marketing for Teradata Applications...Read More