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Mastering Multi-Channel Madness

Date: Wednesday, October 23, 2013

Time: 01:00 PM EDT

As your customers make purchases this shopping season, they will be on a multi-channel journey from your website to your mobile site to mobile app, and back again. These significant shifts in the channel usage and consumer shopping behavior have left you with new and complex challenges to solve in order to cash in on online sales this year.

This webinar will help you overcome the five common mistakes that eCommerce businesses make – even when they think they are prepared for the increased number of shoppers this season.

Webinar topics include:

  • Why and how mobile commerce will change online selling this shopping season.
  • How to avoid five common mobile technology pitfalls that reduce customer engagement and lead to abandonment.
  • New ways you can assure higher mobile commerce conversion rates this year.

Presenters:

Lorenz Jakober
SR. Product Marketing Manager
Akamai

Steve Tack
VP Product Management
Compuware APM