If you have previously registered for
this event, please login below:
 Email
 Login

Registration is required to attend this event.
Please register now.
You must have Javascript and Cookies enabled to access this webcast. Click here for Help.
First Name*
Last Name*
Company*
Email*
Job Function*
Street Address*
City*
State (Province)*
Zip*
Country*
Work Phone*
Company Ann. Revenue*
Will you be hiring an agency to manage your SEO, SEM and/or Social Media in 2013?*
What is your primary online marketing focus in 2013?*
 I have read and agree to the terms of the Webcast agreement (see right)*
 
Please enable Cookies in your browser before registering for the webcast.
 
*Denotes required.
 

Add this event to your calendar

Deliver Smarter Cross-Channel Online Marketing Opportunities with Attribution Modeling

Thursday, September 19, 2013 - 01:00 PM EDT


Moderator:
Chris Sherman, VP of Event Editorial
Third Door Media


Speakers:
Nick Morrelli,
Senior Digital Analyst,
Covario
Anthony Stagg,
Senior Digital Analyst,
Covario

Do you really know what marketing channels are driving conversions? Join the experts at Covario as they share real case studies that demonstrate the importance of using attribution to better understand the path to conversion, to reveal and maximize cross-channel online marketing opportunities. Learn how to develop a smarter strategy that includes going beyond last click attribution to understand online conversion to drive strategy and increase ROI and ROAS.


Join this webinar and learn:

  • Why it’s smart to consider different types of attribution modeling
  • How interaction analysis reveals channel synergies
  • Why same session data can skew results
  • How to apply the insights from attribution to drive channel marketing and investment decisions


This webcast is sponsored by