Mobile application platforms used to develop, deploy and manage mobile applications are becoming increasingly strategic to businesses. In his September 2013 report titled ‘Mobile Application Platforms: A Blueprint for Future Return on Mobile (RoM) Success’ Chris Marsh, Principal Analyst at Yankee Group offers a blueprint for future platform success and evaluate vendors’ current capabilities and vision against this blueprint to provide their future Return on Mobility (RoM) score.
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Chris Marsh, Principal Analyst, Yankee Group
Chris Marsh is a principal analyst with Yankee Group's Enterprise Research group. Marsh focuses on analyzing the impact of mobile, social and cloud technologies on enterprise and service provider business models. In particular, Marsh analyzes the key trends transforming the enterprise IT landscape, including consumerization and "bring-your-own," with a specific research focus on the supply-side managed service marketplace of services such as mobile device and application management, mobile connectivity and security, telecoms expense management, enterprise mobile application platforms and mobile virtualization. He provides forward-looking guidance to enterprises, vendors and service providers around the evolution of these technologies into enterprise mobility management platforms.
Tony Kueh, Global VP & Head of Product Management, Mobile Division, SAP
Mr. Kueh is currently the Global Vice President of Product Management at SAP. In this role, Mr. Kueh is responsible for overall product strategy, planning, and go-to-market execution for mobility platform products and solutions. A highly accomplished strategic executive, Mr. Kueh brings to SAP over 15 years of technical and strategic product management, marketing, and product innovation experience, all in the field of mobile computing. Previous to SAP, Mr. Kueh held executive and management positions at Microsoft, Qualcomm, Palm/HP, Sybase, and Antenna Software.