Regulatory Update: The evolving Value Added Tax landscape for EU established sellers of e-services
August 22, 2013

Regulatory Update: The evolving Value Added Tax landscape for EU established sellers of e-services
Thursday, August 22, 2013 at 12:00 PM Eastern Daylight Time
This webcast will address the agreement reached by the European Union (EU) Ecofin Council on June 21, 2013. The council agreed upon the VAT Implementing Regulation addressing the new treatment for sales of electronically supplied services (e-services) by EU established sellers to EU private individuals effective January 1, 2015. The new rules will require an EU established seller to account for VAT for such sales at the rates where the EU private individuals are located rather than the EU established seller's location as, historically, it has been done. The list of services considered e-services is broad and includes mobile applications, downloadable or cloud accessible games and music, and online subscription services.

As an update to the webcast held on March 14, 2013, PwC's panelists of VAT specialists will provide their insights into the agreed upon Implementing Regulation for EU established sellers of e-services and highlight the various complexities which impacted businesses may face as a result of the new regulations.


  • Overview of the B2C 2015 Implementing Regulation and next steps for implementation into local country legislation
  • Challenges which may be faced by EU established sellers of e-services as per the Implementing Regulation
  • Other areas where further clarification from the EU taxing authorities is being sought
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