It’s Not About Big Data – It’s About Big Insights

Date : Tuesday, August 20, 2013
Time : 01:00 PM EDT
Duration : 60-minutes

Featured Speaker:
Scott Mackenzie
Sr. Director, Platform & Analytics CoE

Michael Golz
CIO for SAP Americas

Ken Demma
VP, Insight Driven Marketing

Using Big Data is a must to create value, improve performance and uncover new insights for innovation. However, many organizations struggle with managing and leveraging Big Data, seeing it as a series of challenges to overcome, rather than an opportunity.

Are you missing new signals in this explosion of data? Can you detect them in real time – before your competitors do?

Join us for a Webinar on “Getting Value from Big Data” on August 20, 2013, when we’ll share a best-practice Big Data framework and maturity model, review innovative use cases, and discuss a practical implementation approach to advance your Big Data strategy.

You’ll walk away from the Webinar with:
  • An “art of the possible” Big Data vision for your organization
  • A framework and maturity model to locate where you are on your Big Data journey
  • An understanding of key use cases such as customer retention and fraud detection
  • A practical implementation approach
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