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Search Data is Your Secret Weapon

Date: Wednesday, August 14, 2013
Time: 2:00 pm ET/ 11:00 am PT
Duration: 60 minutes (including Q&A)

This webinar is part of the Data Informed Big Data Academy Marketing Analytics & Customer Engagement series.

Every search term entered into a search engine is a digital footprint that a marketer can follow. Today, members of your search marketing team are scrutinizing this data to optimize your website for visibility on search engines. That is good. But what is better, is if your whole marketing team uses this valuable, free data to understand your customers better and to plan marketing programs with immediate impact.

This webinar shows how your marketing team can use search data provided by Google to:

• Understand consumer preferences: See how analysis of search term trends provides actionable marketing intelligence.

• Learn how to use insight from search term analysis to create messages that connect and content that gets found and shared.

Maximize the impact of your marketing spend on lead generation: Search data enables you to quickly estimate the potential return on investment from lead generation programs and therefore ensure that money spent will deliver immediate impact.

Featured Speaker:

John Walker, Manager of Digital Marketing, JPL Integrated Communications

John started his career at Saatchi & Saatchi Advertising and has worked in marketing for over twenty years as a consultant, brand manager, director of marketing and business owner. Today John works with clients to develop digital marketing strategies and guides them in using search engine marketing, social media, and integrated marketing campaigns to build their businesses. He is a Google Analytics fanatic whose biggest accomplishment is raising three teenagers.