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Beverage Packaging Redesigns: Solving Conversion Challenges

Date: August 20, 2013
Time: 02:00 PM EDT
Duration: 60 minutes including Q&A

Sponsored by

About the sponsors, click here.

About the webcast

In this free 1-hour webcast, packaging executives from PepsiCo will reveal their strategies for redesigning effective packaging for global consumer brands. Through two recent case studies, they’ll also explain how they overcame the challenges of converting packaging lines to run the new bottles.

Attendees will learn:

• How PepsiCo optimized the design of its first new single-serve bottle for carbonated soft drinks (CSDs) in 16 years and the implications of the change in its packaging plants.

• How the Pepsi Lipton Partnership revamped the Pure Leaf container in answer to consumer preferences and how they invested in significant capital to accommodate the new bottle’s square footprint.

• Strategies for cooperation between R&D, packaging and marketing groups to launch these new packages.

Presenters Include:

Bill Eaton
Director R&D Packaging Engineering & Innovation

Patrick Finlay
Global Packaging Director
Pepsi / Lipton Partnerships


Lisa McTigue Pierce
Executive Editor
Packaging Digest

For biographies, click here.