Measuring and Assessing Social Media ROI

When: November 20, 2013 at 2:00 p.m. (EDT)
Presented by: Nichole Kelly- CEO, Social Media Explorer
In order to sell your strategy, it’s important to understand where social media fits into overall business generation.
This webinar will show you where each goal fits into the sales funnel and how each goal feeds into the next.  This framework will help you translate social media’s value to executives so they finally have that a-­‐ha moment and understand why social media is important to the bottom line.
By attending this webinar you will learn:
  • How to explain social media’s value to your executive team in their own language.
  • How to measure your social media strategy and understand  what  dots need to connect and simple ways to connect them.  
  •  How to pass data through your social media engagement tool into your web analytics package.  Discussions will include the type of data that needs  to  be  passed  in  your Customer Relationship Management system for closed-loop reporting.
  • How to determine your list of key performance indicators and create a process flow chart that shows what data needs to pass through each stage in the process.
Finally, you will be provided with recommendations on tools that you can implement immediately.
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