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This webinar was originally broadcast on:
Wednesday, July 24, 2013 02:00 PM EDT / 11:00 AM PDT
 
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 Studies show that mobile expansion remains a high-to-critical priority for over 60 percent of today’s leading organizations. To this effect, enterprises are leveraging cross-channel communications such as SMS, MMS, Push Notifications, Email and Voice to better engage with their customers throughout the entire customer lifecycle – pre- and post-acquisition. Yet while enterprises recognize the need for a mobile strategy, many are struggling to capitalize on the opportunities.

In this webinar, we will discuss how enterprises are integrating mobile into their business processes and systems to improve the customer experience and differentiate from competitors. We’ll also demonstrate how enterprises can use mobile engagement to differentiate their products and services, improve the client experience, lower customer service costs, and improve operational efficiency.


What you will learn:
  • Trends driving mobile engagement
  • How mobile is creating new opportunities within the enterprise
  • Challenges of going mobile
  • Enterprise mobile engagement strategies
  • Case studies of real world examples
  • How to get started

Who should attend:
  • C Level executives – learn how mobile engagement fits into your long-term business strategy
  • IT VPs /Directors/Managers – ensure adherence to business continuity, security and performance standards
  • Business owners – understand how mobile can help you meet your business needs and ROI requirements

Presenters

Steve French
Global Vice President of Product Management and Marketing
OpenMarket


Sheryl Kingstone
Director
Yankee Group


Moderator

Doug Barney
Editor at Large
TMCnet