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This webinar was originally broadcast on: Friday, July 26, 2013 02:00 PM EDT / 11:00 AM PDT
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Your contact center interacts with thousands—if not millions—of customers every day. What happens once these calls, chats and social conversations come to an end? Hidden within these millions of interactions is a wealth of customer insights. From who they are, to how they behave, to what they really want, you have a map of the “customer genome” at your disposal. But how do you harvest and analyze this information? And, most importantly, how do you use it to drive customer service operations that are not only efficient but effective in satisfying customers and improving the bottom line?
This session will provide the tools you need to access, decode and leverage customer DNA as you work to create the best possible customer experience.
What attendees will learn:
- What is Big Data and how it will revolutionize contact centers
- Why contact center leaders have the opportunity to be Big Data heroes
- 3 key steps to take advantage of Big Data in the contact center
Who should attend:
- Frontline contact managers looking to provide deeper insights into customer interactions
- Customer experience experts who believe contact centers have as much impact on the brand as advertising
Presenter
Bryce Engelbrecht Vice President, Analytics General Manager QeyMetrics
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Moderator
Stefania Viscusi Editor TMCnet
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