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Establish Competitive Advantage Through Customer Centricity

Originally broadcast on:
Date: Monday, June 24, 2013
Time: 11:00 am ET/ 8:00 am PT
Duration: 60 minutes (including Q&A)

This webinar is part of the Data Informed Big Data Academy Marketing Analytics & Customer Engagement series.

More and more companies are talking about “customer centricity” as a new management framework that allows them to build stronger relationships with customers by better understanding their behaviors and anticipating their needs. But many firms have very different perspectives about what customer centricity means, and these definitions are often quite contradictory. Dr. Peter Fader will clarify this important concept and convey what executives really need to know about this area.

Peter’s presentation will be followed by a live Q&A session.

Featured Speaker:

Dr. Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.

Many of these cross-industry experiences have led to the development of the Wharton Customer Analytics Initiative, a new research center that serves as a “matchmaker” between leading-edge academic researchers and top companies that depend on granular, customer-level data for key strategic decisions.