| A marketer’s guide to customer analytics: people, processes and technology | ||
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Available On-Demand
The onslaught of big data and the analytics necessary to make sense of it have fundamentally changed the marketing landscape forever. Marketers new to analytics are asking, ‘where do we begin?’, while more mature adopters are wondering, ‘what should we do next to continually grow incremental value?’ An effective customer analytics strategy requires the right talent, data-driven processes and cutting edge technology to harness big data into actionable opportunities for organizations. Equipped with these critical components, organizations at all stages of the analytics maturity spectrum can grow customer value and loyalty while driving true business results.
Attend this webinar featuring Srividya Sridharan, Customer Insights Analyst at Forrester Research, and Marygrace Bateman, Market Manager at IBM, to learn how your organization should be leveraging the people, processes and technology necessary to drive an effective customer analytics strategy:
- People: From marketing practitioners to marketing scientists, understand how the right blend of business and analytically-skilled individuals is imperative to marry strategic business understanding with tactical execution
- Processes: From analytics production to consumption to activation, break down the steps to get the most out of customer analytics through specific capabilities around data preparation, analysis, visualization and execution
- Technology: With business intelligence and predictive analytics, learn the solution components of customer analytics that help marketers answer: what happened, what is happening now, and what is most likely to happen next?
Speakers:
 | Srividya Sridharan Analyst Serving Customer Insights Professionals Forrester Research |
 | Marygrace Bateman Market Manager IBM |
 | Moderator:
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