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Gluten-Free Webinar: Understanding the gluten-free customer Today, celiac disease affects about 3 million people in the U.S.—and non-celiac gluten sensitivity may impact up to seven times more. As a result, the gluten-free market is booming: It experienced 17 percent growth in 2012 and is expected to reach $6.6 billion by 2017. During this webinar, leading gluten-free experts will explore the market-shifting trends, statistics and consumer health and shopping habits that will help you understand the gluten-free customer and ultimately do better gluten-free business—whether manufacturing or retailing.

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For Retailers: What does your store do to help gluten-free shoppers? Please choose all that apply.		Offers a designated gluten-free department Offers regular gluten-free education seminars Partners with an RD or nutritionist to help gluten-free customers Offers gluten-free product tours Uses shelf talkers to clearly indicate gluten-free products and companies All of the above

For Manufacturers: What is your biggest challenge doing business in the GF market?		Formulating products Educating customers Obtaining a gluten-free certification Differentiating your product


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