What's the Big Deal about Big Data in Grocery?
Big data is more than just advanced analytics. It’s a whole new approach to an increasingly complex digital world, and it presents both challenges and opportunities for grocers.
Now more than ever, the consumer is in control of his supermarket experience. From product preference to cross-channel interaction patterns to reward program participation, customers are continually telling you what they want and expect from your brand. Are you listening?
Join the web seminar and learn about:
- The hype of big data... cutting through it
- Opportunities and examples using big data analytics in retail
- Success with big data... starting small
Bill Franks, Chief Analytics Officer, Global Alliance Programs, Teradata Corporation
Nick Campbell, Senior Industry Consultant, National Retail Practice, Teradata Corporation
Brent Buttolph, Principal Consultant, National Retail Practice, Teradata Corporation