Rental penetration essentially means the percentage of equipment on jobsites that is rented, rather than owned by the end user. Believed to have been no more than 5 percent a little more than 20 years ago, it is estimated at more than 50 percent now, and, experts believe, has much more room to grow. A panel of experts will discuss why rental penetration has grown, how it can be measured and understood, and how much it can increase in the coming years. The better you can understand the factors behind rental penetration, the better you can use this knowledge to enhance customers service and repeat business.
Attend this event and learn:

  • How rental penetration has changed over the past 20 years and why.
  • How rental penetration has been measured to this point and learn about ARA’s new method of measuring rental penetration.
  • How much is rental penetration likely to increase in the coming years and what factors will drive that increased penetration?

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