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10 Tips to Build an Audience with Content Marketing – Lessons from the Nightclub Dance Floor

Event Date:
May 08, 2013 2:00 PM ET / 11:00 AM PT


Good marketing can attract a large audience of eager followers. Great marketing turns a percentage into leads. But the best marketing keeps everyone coming back for more. In this lively session, Jonathan Crossfield shares lessons from ten years as a nightclub DJ. Learn to look differently at social media, ROI, SEO and content marketing, with tips to get more of your customers from the dance floor to the bar.


Joe Pulizzi
Content Marketing Institute

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.

Follow me on Twitter: @juntajoe


Jonathan Crossfield
Storyteller, Writer and Marketer

If it involves arranging words in rows with occasional punctuation, then Jonathan has given it a bash. He calls himself a Storyteller, mainly because it fits on a business card better than a long list of writer, marketer, journalist, copywriter, social media consultant, speaker and blogger. Jonathan has won awards for magazine articles on digital marketing and his over-opinionated blog Atomik Soapbox. He lives in Sydney, Australia.

Follow me on Twitter: @kimota