Systems of Interaction: IT's Leadership Opportunity in the "Age of the Customer"
Event date: June 12, 2013, 01:00 PM EDT

Globalization and technology are changing customer requirements and expectations. Consumers now demand personal and engaging experiences, and are embracing technology in every part of their interactions with the organizations with which they transact business. In this technology-driven "Age of the Customer" organizations are rushing to address these needs – often rapidly crafting new mobile apps and engagements that are siloed from one another and disconnected from back office systems of record. IT leaders have a new and important new opportunity to provide business value and relevance by maximizing the value of new engagements through deep integration, performance, and security.

Join Forrester Analyst John Rymer as he discusses:
  • New expectations that must be met to retain key customers
  • Technology investments required for connecting customer interactions and back office systems.
  • IT's new leadership role as a broker for front-office engagements

Join the conversation! To ask a question or join in the discussion, be sure to join us on Twitter at #ibminteract. There will be a running feed on the event console.

John R. Rymer
Vice President, Principal Analyst

Kami Snyder
IBM WebSphere Product Marketing
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