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| The Outside-in Approach to Order Fulfillment: Providing a Seamless Customer Experience |
| Event Date: 06/20/2013 01:00 PM Eastern Daylight Time |
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Defined and standardized best practices contained within an ERP system are essential when it comes to running a business efficiently. But when it comes to cross-channel order fulfillment the ERP system can both be an enabler and a limiter. It is essential to adapt processes to omni-channel customer demand and the supply-side requirements of partners (like suppliers and logistics service providers) external to the enterprise. In a world where customers expect to dictate the fulfillment channel via vendor warehouse, store, or direct to home, the challenge for ERP solutions is to accommodate an “outside-In” approach. Solutions that address the challenge must provide a unified customer experience through the whole order management process even though they are utilizing diverse systems and many partners to complete the order. Successful organizations are better able to take an “outside-in” approach to order fulfillment, as well as sourcing, by utilizing collaborative solutions that provide cross-channel parity and seamlessly integrate the customer experience across their extended enterprises. This requires them to identify the gaps in their ERP solution, and supplement those gaps with extending solutions to support order and inventory management, fulfillment and logistics agility. The goal is to incorporate customer choice/service and provide extended order-to-fulfillment capability across the multi-channel, multi-party supply chain that delivers on-time, keeps costs low, and keeps customers coming back. This webinar, based on several Aberdeen surveys, will identify where ERP systems fail, best practices and potential improvements in revenue and profit margins.
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