||Managing the Content of Content Marketing
Original Event Date: April 30, 2013 2:00 PM ET / 11:00 AM PT
Marketers are hearing it more and more every day: generate more content. But how are you streamlining your efforts to maximize your content marketing workflow? What hazards are hindering this process, and what can be done to ease and enhance your content marketing logistics?
Join us as we discuss the real-world challenges and best practices of managing the content of content marketing. Amanda Maksymiw, Content Marketing Manager with Lattice Engines and John Westby, Director of Marketing with SpringCM, will share:
Content Marketing Institute
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.
Follow me on Twitter: @juntajoe
Content Marketing Manager
Amanda Maksymiw is the content marketing manager for Lattice Engines, a Big Data for sales and marketing company in Boston, MA. She is responsible for setting and managing the Lattice’s content marketing and social media strategies including creating, producing, and publishing engaging content. Throughout her career, she has advised and worked with several technology startups on their content strategies.
Follow me on Twitter: @amandamaks
Director of Marketing
John is an experienced marketing strategist and award-winning writer with a track record of innovating and executing demand gen programs, inbound programs, sales enablement engines, and awesome brand experiences. At SpringCM he has been instrumental in retooling marketing automation, inbound programs, website and SEO strategies. Prior to SpringCM John held B2B strategy, communications, and writing positions in fast-growth technology companies, VC-funded startups, and marketing agencies.
Follow me on Twitter: @springcm