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More Traffic, More Leads, More Business - Content Marketing and SEO

Event Date:
November 20, 2013 2:00 PM ET / 11:00 AM PT

Overview:

You put a lot of time and effort into developing awesome content, but are people able to find what you’re producing? Despite what some might say, this is not a "build it and they will come" environment.

Important Fact: 93% of all buyers online or in stores use search engines prior to making a purchase and 86% of searchers conduct non-branded queries. People want information and they want to find it fast. In order to take advantage of this with your content marketing, you need to understand how optimization works and what falls flat.

This session will address:
  • How do search engines work today and why is optimization more important now than ever before?
  • Several optimization biases you may have that need to be corrected.
  • What are the most effective SEO strategies in today’s environment?
  • How can you leverage social media to improve your search rankings?
  • How to optimize specific types of content like video, images and news.

Don’t let your stellar content get left behind in the shuffle. Attend this webinar and learn how to push your content to the forefront in 2014 and beyond.


Moderator:

Joe Pulizzi
Founder
Content Marketing Institute




Joe Pulizzi is one of the world’s leading experts on content marketing. He’s an author, speaker and founder of the Content Marketing Institute, which hosts the largest content marketing event on the planet, Content Marketing World and publishes Chief Content Officer magazine. He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing. Joe’s newest book, “Epic Content Marketing” comes out September 27th, 2013. He’s also co-authored two other books, “Get Content Get Customers” and “Managing Content Marketing.” Joe writes one of the most popular content marketing blogs in the world. If you ever meet him in person, he’ll be wearing the color orange.

Follow me on Twitter: @JoePulizzi

Speaker:

Arnie Kuenn
President
Vertical Measures




Arnie Kuenn has more than 20 year of experience in the world of new technologies and is author of the award winning content marketing book Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. His company, Vertical Measures, specializes in search, social and content marketing services to help companies grow through increased web traffic, leads, and conversions.

Arnie is a frequent speaker at conferences such as Content Marketing World, Inbound, PubCon, SMX, SES, American Marketing Association, Online Marketing Summit and the ASU Cronkite School of Journalism. Arnie is also an instructor for the Content Marketing Institute and the Online Marketing Institute.

Follow me on Twitter: @ArnieK