||Reality Check: Crushing the 11 Big Myths About Social and Content Marketing
Original Event Date: August 28, 2013 2:00 PM ET / 11:00 AM PT
Information and "best practices" about social media and content marketing surround us like a Hula Hoop. But how much of it is inaccurate, misleading, or just plain wrong? A lot. So in this fast-paced, hilarious, myth-defying session you'll get the truth, and nothing but the truth.
Join New York Times best-selling author and marketing consultant Jay Baer, and founder of the Content Marketing Institute Joe Pulizzi, as they set the facts straight. Plenty of time for Q&A in this webinar, and we GUARANTEE you'll have questions after you hear this!
Content Marketing Institute
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.
Follow me on Twitter: @JoePulizzi
Convince & Convert
Jay Baer is a hype-free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 29 of the Fortune 500.
He was named one of America’s top 3 social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource. He’s also co-host of the popular weekly Social Pros podcast.
He’s the author of the forthcoming new book Youtility: Why Smart Companies are Helping Not Selling and is the co-author of The NOW Revolution a best-selling book about social media’s impact on businesses of all sizes and types.
Follow me on Twitter: @jaybaer