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State of Demand 2013

Event Date:
July 31, 2013 2:00 PM ET / 11:00 AM PT

Overview:

Today's marketers are inundated and sometimes overwhelmed by the multiple demand generation avenues through which leads can be acquired. Demand generation is in a constant state of flux and growth, so where do we stand right now and what does it all look like for the current marketer? Where should we be spending our time and budgets?

Let's take a detailed look at the overall state of things - how content, consumer behavior, supply and demand all affect the landscape and approaches marketers use to grow and increase this vital portion of marketing strategy. Join Mathew Sweezey, Manager of Marketing Research and Education at Pardot, a Salesforce.com company, for this not-to-be missed webinar, as he shares with us:

  • The current state of demand gen
  • What the Fortune 500, Mid and SMB companies are looking for in demand gen content
  • What consumers want from marketing communications...and what they need!

Moderator:

Joe Pulizzi
Founder
Content Marketing Institute




Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.

Follow me on Twitter: @JoePulizzi

Speakers:

Mathew Sweezey
Manager of Marketing Research and Education
Pardot, A Salesforce.com Company


Mathew is a premier speaker on Demand Generation, Marketing Automation, and B2B Marketing at many industry events, including Salesforce Dreamforce 2011-13.

He is currently is the Manager of Marketing Research and Education for Pardot, a Salesforce.com company. As an author, Mathew also writes a byline for Clickz.com and additional industry blogs, as well as being quoted in publications including MarketingSherpa, ZDNet.com, DemandGen Report.

Follow me on Twitter: @msweezey