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The new model of integrated content delivery

Event Date:
July 17, 2013 2:00 PM ET / 11:00 AM PT

Overview:

The competitive landscape for marketers trying to drive lead generation programs is changing dramatically. There has never been more competition for the time and attention of our customers and prospects. This has led to a decrease in total customer exposures, putting more pressure on every interaction to deliver multiple content types with measurable results.

This webinar will look at the evolution of content marketing and explore how integrating multiple content types into every marketing touch has become critical for driving effective lead generation programs. This webinar will highlight:
  • The importance of strategy vs. tactic
  • The benefits of integrating multiple content types
  • How virtual communications has changed content delivery
  • How to bundle marketing touches in a single exposure
  • How integrated content delivery increases lead scoring

Moderator:

Joe Pulizzi
Founder
Content Marketing Institute




Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.

Follow me on Twitter: @juntajoe

Speakers:

Carlos Hidalgo
CEO
The Annuitas Group




Carlos Hidalgo is CEO of The Annuitas Group, the leading provider of sales and marketing process consulting services. In his role, Hidalgo has helped their clients identify over $700 million of potential revenue by developing and implementing lead management processes.

In addition to his role with The Annuitas Group, Hidalgo is the Executive Director and Co-Founder of The Marketing Automation Institute, the premier he community for marketing automation end-users that provides the highest level of vendor neutral curriculum, training and certification.

Prior to his role at BMC Software, Hidalgo held a similar role at McAfee, Inc.

Follow me on Twitter: @cahidalgo


Mark Bornstein
Director, Content Marketing
ON24, Inc.




As Director of Marketing Content Manager for ON24, Mark is responsible for managing marketing communications in support of webcasting and virtual events solutions. Mark brings over 20 years of marketing, account management and communications experience with leading technology firms.

Prior to joining ON24, Mark held management positions at Cisco Systems, Compatible Systems, Susquehanna Broadcasting and GE Access.

Follow me on Twitter: @4markb