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Who’s in Charge? Realigning Organizations for the Digital Age

Tuesday, April 23, 2013 - 01:00 PM EDT


Moderator:
Chris Sherman,
Executive Editor,
Search Engine Land
Panelists:
Sameer Khan,
Marketing, Analytics & Tech Leader,
Rackspace


Randy Gelfand
Web Analytics Program Manager
IBM
Scott Nickels, SEO Evangelist,
Online Marketing Strategist

Has your organization made the shift to a philosophy that is able to effectively compete in the Digital Age?

Having the right strategies and teams in place that can quickly act on real time information is as important as the digital analytics technology that provides the customer insight. In this session, discover the key characteristics of an action-oriented culture that can optimize digital marketing and see how leading companies used their analytics investment to drive success.

Attendees of this webcast will take away:

  • Telltale signs of organizational challenges when implementing digital analytics technology
  • How to make the most of your marketing staff’s skills and experience
  • How other organizations have made the shift successfully




This webcast is sponsored by