Boost ROI While Meeting Customer Needs: A First Person Case Study from a Top Online Marketer
Event Date: 10/24/2013 01:00 PM Eastern Daylight Time
What’s the secret to award winning strategies for acquiring customers and getting a 271% boost to sales-per-email without turning off your audience?

Find out during this 60 minute webinar as we hear how wehkamp.nl, the Netherlands’ largest online retailer, shows us how they set up their systems, developed their marketing strategies, and used data to improve campaign performance.

Get tips on how to build a better customer experience while also driving impressive sales gains by using both cutting-edge technology as well as innovative marketing techniques. Learn for yourself how wehkamp.nl achieved a 23% higher open rate, a 68% higher click-through rate, and a 500% increase in the click-through rate for its banner ads.

During the webinar, you’ll hear how wehkamp.nl:
  • Integrated online and offline data sources and optimized its marketing channels
  • Built a comprehensive behavioral retargeting program using targeted display ads and product recommendations in both transactional emails as well as on their website
  • Uncovered unknown usability issues and resolved site problems each day, preventing the loss of hundreds of orders
Speakers:

Ewald Hoppen
Sr. Analyst
wehkamp.nl

Akin Arikan
Evangelist, Digital Analytics and Marketing Optimization Solutions
IBM



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