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The ROI of social media is social media analytics applied
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Available On-Demand

What is the ROI of social media? This is a crucial question that business leaders have been asking and many are still not satisfied with the answers. We will detail how there is ROI for social media. In this webinar, you will learn how to leverage this rich data source called social media and drive actionable insights that will apply to many facets of your business. Learn how to use social media analytics across Marketing, Sales and Customer Service.

This webinar will feature Dr. Leslie Ament, Senior Vice President of Research & Principal Analyst at Hypatia Research Group and Ed Burek, Senior Marketing Manager at IBM.

Speakers:

Dr. Leslie Ament
SVP of Research & Principal Analyst
Hypatia Research Group
Ed Burek
Senior Marketing Manager
IBM


Moderator:


Heather Clancy
Award-winning Business Journalist