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| Own the mobile TV consumer | ||
How ‘Continuous Engagement’ builds relationships and revenues.
Watching mobile video is now mainstream behavior inside and outside the home. In the next stage of the mobile video market, mobile operators, content owners and Pay TV platforms are looking to cement consumer relationships and then monetize services more effectively. This webcast explores how they can do this by ensuring ‘Continuous Engagement’ with customers in more places throughout the day.
Continuous Engagement requires a seamless consumer experience across a growing number of device types, with simple authentication and content rights that are mirrored across screens. Service providers need strong content line-ups and minimal gaps in what is available on different devices. They need to meet higher standards of content protection and manage the complex multi-DRM environment in a way that avoids operations headaches and enables new devices and formats to be added easily.
Consumers will welcome services that can mirror the content and ease of use they expect from TVs and make this available on all their personal devices. Content availability and the user experience will differentiate mobile TV in the next phase of this market. This webcast explores the opportunities now available to different stakeholders, how you enable Continuous Engagement and the best practices in DRM management that underpin it.
Moderator: Barry Flynn, Director, Barry Flynn Communications Ltd
Speakers:
Mark Freedman, Strategic Programs Director (Content Solutions), Telus
Andrew Bielinski, Senior Manager, Technical Solution Sales, Vidiator
Steve Christian, VP Marketing, Verimatrix
Live on February 19th @ 3pm GMT/ 4pm CET.
*By registrating to this webinar you agree to our terms and conditions
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