DRIVING Engagement THROUGH GAME MECHANICS
FROM THE VERY FIRST MOMENT
Thursday, February 21, 2013, 10:00am PST / 1:00pm EST
While loyalty programs have become a standard part of the modern consumer experience, the current models which have been in place for decades are starting to show distinct signs of fatigue. In particular, loyalty programs are seeing major challenges in driving engagement at the most critical moment, immediately after a new customer signs-up.
How do you ensure that new program members stay active in those early weeks after registration? And how do you move them more effectively toward sustainable participation and spend?
This webinar will explore how gamification, the application of game mechanics and dynamics to drive engagement, can be used as an effective solution to this and other challenges in your loyalty program.
** Webinar attendees receive a FREE whitepaper on the topic of Web Engagement.
Sr. Director, Digital Strategy