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What is the economic impact of SEM services? Is it worth it?

Thursday, February 28, 2013 - 01:00 PM EST

Shar VanBoskirk, VP, Principal Analyst, Forrester Research, Inc.
Reggie Lau, Total Economic Impact (TEI) Consultant, Forrester Consulting

LuRae Lumpkin, Vice President, Global Paid Media Services, Covario

Using an outside source for search engine marketing (SEM) services can help your search campaigns take that leap from average to an incredibly valuable and quantifiable investment. But how do you justify the cost to your management? Can you show a positive economic impact resulting from an SEM or paid search services contract?

In this webcast Shar Van Boskirk will kick us off with observations on the recent evolution of search into what she calls” Discovery Marketing”.

Reggie Lau will follow by walking us through a recent Forrester Consulting case study - for a global response company. Reggie will explain the financial model and the framework of the study so you will be able to assess your personal potential Total Economic Impact using techniques similar to those that will be illustrated in the case study.

Attend this webcast and learn:

  • the benefits of ongoing, continual SEO site audits
  • the critical elements to watch for to maintain a healthy website
  • how to free up valuable resources with automated site audits

This webcast is sponsored by