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Brandscaping & The New Content Marketers

Event Date:
February 27, 2013 2:00 PM ET / 11:00 AM PT

Overview:

The truth about Content Marketing is that it’s an easy methodology to support but can be challenging to execute well. Most marketing leaders do not have all of the resources required to build out a robust content marketing strategy that speaks to every one of their customer personas. What’s a Content Marketer to do? Enter in the era of the New Content Marketer. Join Brightcove and Brandscaping author and marketing guru, Andrew Davis for an informational webinar on how marketers can leverage like minded brands to create content that increases demand and drives revenue for their organization. You will hear actionable strategies for leveraging partnerships, along with social media, video and mobile apps to build out your content and join the growing ranks of the New Content Marketers.


Moderator:

Joe Pulizzi
Founder
Content Marketing Institute




Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.

Follow me on Twitter: @juntajoe

Speakers:

Andrew Davis
Author of Brandscaping and founder of Tippingpoint Labs




Andrew Davis has wrangled for The Muppets and written for Charles Kuralt. He’s marketed for tiny startups and Fortune 500 brands. His novel combinations of old ideas that leverage new technology have been tapped by the Obama administration and Russian media moguls. Brandscaping puts his common sense approach to work for you.

Follow me on Twitter: @TPLDrew


Steve Rotter
VP of Digital Marketing, Brightcove





For over 20 years Steve Rotter has been helping organizations drive business innovation with
technology. Currently, Steve is the Vice President of Digital Marketing Solutions at Brightcove,
the leading online video platform for web marketers and media companies. Steve received his MBA from Northwestern University’s Kellogg Graduate School of Management and has volunteered on advisory boards for several non-profit organizations including World Vision and
A Childs Right.

Follow me on Twitter: @sjrotter