The IBM Conversion Expert Panel:
Turning Routine Touchpoints into Marketing Opportunities
Event Date: 03/27/2013 01:00 PM Eastern Daylight Time
In the era of the empowered, connected customer, you can’t afford to have inconsistent communications in any of your customer touch points. And you can’t afford to let untapped opportunities pass you by.

Join us for this sixty minute webinar as a panel of industry experts from Nice Systems, SugarCRM, Toshiba, and IBM share best practices on aligning communication channels to better address customers needs while also turning routine communications into new opportunities.

Discover how advanced technologies are enabling brands to reach the elusive goal of integrated customer communications. Hear strategies for aggregating online and offline data as well as structured and unstructured data. And understand how that data allows you to shape interactions in real time across the customer journey.

During the webinar, you’ll learn about:
  • Utilizing CRM to develop the optimal channel and content for effective dialogues with key customer segments
  • Breaking down silos to generate new marketing opportunity opportunities, such as by bridging customer service and marketing organizations to turn service calls into sales opportunities
  • Delivering highly personalized, relevant content for continuous, individualized customer engagement across websites, point-of-sale kiosks, mobile devices, and other channels

Moderator
Alan Bunce
Product Marketing EMM, IBM

Speakers

Michelle Miller
Director Enterprise, NICE Systems

Clint Oram
CTO and Co-founder, SugarCRM

Tadd Wilson
Principal Consultant, Toshiba Global Commerce Solutions

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