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Mobile shopping set records in 2012 |
Event Date: 02/06/2013 01:00 PM Eastern Standard Time |
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Join experts from our guest Forrester Research, Inc. and IBM Smarter Commerce to find out which success strategies made the 2012 online retail shopping season the strongest ever. Get an overview of how the results compare to last year, see real-time data from Black Friday and Cyber Monday, and discover the trends that can help you prepare for the year ahead.
Join us to learn:- The final online sales data for the entire season, directly from the media's go-to source for numbers
- About the accuracy of expert predictions—and which results were the most surprising
- Ways to turn these trends into success strategies for 2013, and how retailers can ensure even better results
- What holiday 2012 shopping patterns can tell us about 2013 trends
Speakers:
| Sucharita Mulpuru
VP, Principal Analyst
Forrester Research, Inc.
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| Jay Henderson
Strategy Director, Enterprise Marketing Management
IBM
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