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Understanding Context: Deliver the Right Content to the Right Channel

Event Date:
January 16, 2013 2:00 PM ET / 11:00 AM PT

Overview:

Your customers are inundated with content 24/7/365. On the Web, on their devices, in their social networks. How can you ensure that your content rises above the rest? By making sure it's contextually relevant. This webinar explores some best practices around how to measure the effectiveness of your content creation and delivery so that you can better target content to specific channels to increase engagement.


Moderator:

Joe Pulizzi
Founder
Content Marketing Institute




Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.

Follow me on Twitter: @juntajoe

Speaker:

Jason Thibault
Senior Director, Marketing Strategy
Limelight Networks




Jason works to set direction, strategy, messaging, and market positioning for Limelight. As Limelight’s thought-leader in digital presence and storytelling, Jason frequently speaks at conferences and webinars about trends driving the industry, publishes whitepapers, authors books, and engages with customers, analysts, and press worldwide.

Follow me on Twitter: @llnw