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Transforming Your Marketing Team Into A Content Powerhouse

Webinar sponsored by Go to Enventis.com

Event Date:
December 12, 2012 2:00 PM ET / 11:00 AM PT

Overview:

Does your content marketing program need fine-tuning? Do your efforts feel disorganized or uninspired? Join us for a panel discussion about moving your content marketing program from fits and starts, to a well-oiled machine.

Among the issues we’ll touch on:
  • Crafting your story. Before making decisions about process and people, pinpoint your passion. Get advice from our experts about what to do before barreling into content production.
  • Finding inspiration. How will you identify topics? Ensure those topics resonate with customers? Find out what your competitors are doing? Network with influencers? Learn expert techniques to conduct initial customer research, and automate alerts and social media listening.
  • Content marketing infrastructure. What should my team look like? What processes and rules should I put in place to make my program hum? What technologies should I invest in first?
This informal and interactive discussion will include Joe Pulizzi, founder of the Content Marketing Institute, C.C. Chapman, co-author of Content Rules and Atri Chatterjee, CMO of Act-On Software.


Moderator:

Joe Pulizzi
Founder
Content Marketing Institute




Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.

Follow me on Twitter: @juntajoe

Speakers:

C.C. Chapman
Author, Entrepreneur & Motivator





C.C. Chapman is a speaker, consultant and marketing authority. He is the co-author of Content Rules (with Ann Handley), a book that showcases the value of “organizations as publishers.” C.C. helps a variety of clients embrace all forms of new media and online marketing to take their campaigns to the next level. His work has won awards and clients have included HBO, American Eagle Outfitters, Verizon FiOS and The Coca-Cola Company.

C.C. has been called everything from a new media maven, a podcasting pioneer and even a grounded futurist that enjoys helping build the community and connecting everyone in it.

Follow me on Twitter: @cc_chapman



Atri Chatterjee
CMO, Act-On Software





Atri is responsible for all things marketing for Act-On Software. His previous experience includes senior roles at Symantec, VeriSign, McAfee and Secure Computing. He was also a member of the founding team at Responsys, and an early employee at Netscape.

Atri holds BS and MS degrees in computer science from Washington State University, and an MBA from the Wharton School of Business at the University of Pennsylvania.

Follow me on Twitter: @atrichatt