||Transforming Your Marketing Team Into A Content Powerhouse
Webinar sponsored by
Event Date: December 12, 2012 2:00 PM ET / 11:00 AM PT
Does your content marketing program need fine-tuning? Do your efforts feel disorganized or uninspired? Join us for a panel discussion about moving your content marketing program from fits and starts, to a well-oiled machine.
Among the issues we’ll touch on:
Content Marketing Institute
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.
Follow me on Twitter: @juntajoe
Author, Entrepreneur & Motivator
C.C. Chapman is a speaker, consultant and marketing authority. He is the co-author of Content Rules (with Ann Handley), a book that showcases the value of “organizations as publishers.” C.C. helps a variety of clients embrace all forms of new media and online marketing to take their campaigns to the next level. His work has won awards and clients have included HBO, American Eagle Outfitters, Verizon FiOS and The Coca-Cola Company.
C.C. has been called everything from a new media maven, a podcasting pioneer and even a grounded futurist that enjoys helping build the community and connecting everyone in it.
Follow me on Twitter: @cc_chapman
CMO, Act-On Software
Atri is responsible for all things marketing for Act-On Software. His previous experience includes senior roles at Symantec, VeriSign, McAfee and Secure Computing. He was also a member of the founding team at Responsys, and an early employee at Netscape.
Atri holds BS and MS degrees in computer science from Washington State University, and an MBA from the Wharton School of Business at the University of Pennsylvania.
Follow me on Twitter: @atrichatt