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The Future of Content Marketing: A Special Report on 2013 Benchmarking, Budget and Trends

Event Date:
December 03, 2012 2:00 PM ET / 11:00 AM PT


Did you know that 54% of B2B marketers plan on increasing their content marketing spending in 2013? Or that on average marketers are using 5 social distribution channels as part of their marketing mix, the most popular being LinkedIn.

Recently the Content Marketing Institute, MarketingProfs and Brightcove released findings from a national survey of more than 1,400 marketing professionals on their current content marketing strategy and plans for 2013. Join Steve Rotter, VP of Marketing from Brightcove, and Founder Joe Pulizzi, from the Content Marketing Institute, for an in-depth look at how B2B brands have shifted their marketing investments in 2012 and what the budget priorities for 2013 look like.

This webinar will cover:
• Content marketing tactics that B2B Marketers are investing in
• The top performing content marketing strategies in 2012
• How social media is being integrated into the marketing strategy
• The fastest growing content marketing trends
• How mobile and video plays into the B2B marketing strategy
• Content marketing budget priorities for 2013


Joe Pulizzi
Content Marketing Institute

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.

Follow me on Twitter: @juntajoe


Steve Rotter
VP of Marketing, Brightcove

For over 20 years Steve Rotter has been helping organizations drive business innovation with technology. Currently, Steve is the VP of Marketing at Brightcove, the leading cloud content services company. Prior to joining Brightcove, Steve was the Director of Product Marketing at Adobe Systems, co-founder and VP of Marketing for Q-Link Technologies, and co-founder and President of Paradigm Research. Steve received his MBA from Northwestern University’s Kellogg Graduate School of Management and volunteers on the advisory boards for several non-profit organizations including World Vision and A Childs Right.

Follow me on Twitter: @sjrotter